Who would have thought you could easily get your blood test done in the comfort of your home? I mean, without being a rich kid or some Otedola lite family. We all understand the overwhelming state of the Nigerian health industry. First, people fear going to check-ups only to return…

I was privileged to attend private schools all through my educational journey. My parents often got backlash from friends and families because of my fee. However, I could attend any school close to the house. My great-dad said he was building our future and believed his choice of school would…

Ebooks are effective tools for lead generation and marketing, which is probably why most businesses are utilizing this fantastic tool for profitability. However, that isn’t all it is to ebooks distribution. Content marketing is a big deal for every business, and understanding the best channels for distribution is a concern…

Today is my birthday. It also doubles as one of the many days when I ask myself why I am growing so fast. Only 15years ago, I was celebrating my 10th year birthday. The picture of the creamy Cinderella cake is still vivid fresh in my mind. That was my…

What do you think if you earn XYZ monthly as an intern? That was the one simple question that started my journey into copywriting/ branding and the marketing industry. At first, I was excited to earn that much, even as an intern. The next minute, I was scared, but my…

I enrolled in a Strategic Communication Bootcamp at Commsql in August. As promised by Commsql management, we visited the growth and marketing team of Cowrywise on Friday. About Cowrywise Cowrywise is a financial technology company founded in 2017. In a world where saving, investment and earning isn’t on the same pedestal, there…

TV shows marketing is no rocket science; the massive turnout, fanbase, and emotional entanglement are often the outcome of proven strategies, ideas, and tactics. The BBN show is not an exception; the show has since its return in 2016 become popular amidst all and sundry. It is another year where…

A friend said it is obvious that every Nigerian Youth’s greatest dream is to leave the country one day. However, not everyone will be opportune to leave the country; how can James, whose parents live below the poverty level, find the resources to sponsor his traveling? How about Omo Iya…

Four years ago, I was a fresh nursing graduate, with no clarity, or vision. I just wanted to be a registered nurse, a few years later, I realized there are quite a several problem in the healthcare industry, and nurses wouldn’t be able to solve all of those problems. No…